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5 ways to appeal to millennial buyers when selling

With rent on the rise and mortgage rates more affordable than ever, millennial home buyers are a prime customer base. In 2017, 34% of home buyers were millennials, and that number is only expected to grow. However, they approach home buying differently than past generations, and they have different values, needs, and expectations when it comes to finding the perfect home.

Here are 5 ways to appeal to millennial buyers in the coming year.

  1. Location! – Many millennials want to purchase a home in a walkable neighborhood – near public transportation, restaurants, grocery stores, and parks. If your home is walkable, market it that way!
  2. Highlight your home’s openness – It’s smart to play up all the space your home has. Highlight your open floor plan, high ceilings, storage, outdoor patio, or finished basement.
  3. Think green – Many millennials strive to be as eco-friendly as possible, so be sure to highlight any green-friendly materials your home was built with! If your home is older, the best upgrade you can make is installing double pane windows.
  4. Let technology do the talking – Millennials grew up with technology and to them it’s a necessity. When considering upgrades for your home, think about how to integrate technology. It can be as simple as adding a programmable thermostat.
  5. The lower maintenance, the better – Low upkeep features like hardwoods, granite countertops, and stainless steel appliances are huge selling points to millennials because they are attractive and hassle-free.

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